Colour Psychology - What colour best represents your business?

Choosing the right colours for your logo and marketing strategy can help your business to stand out from the crowd or worst case just blend into it. 

The right colours can be used to help build a strong, relatable brand and attract and connect your business to your ideal customers.

So what are the colour meanings and is there any truth to it?

Colour evokes feeling and incites emotion. This is also true when it comes to selecting colours for your business.

To test this colour psychology theory, I’ve assessed the emotive indicators against our two main business logos.

Positively Sio is a creative business.  Initially started with knitted messy bun hats. The act of knitting is like meditation, stops me from snacking at nights and makes me feel good. From knitted hats to fabulous earrings, many of which are contemporary Maori art by design, Positively Sio has grown. Sharing these taonga made by me, designed by me not only makes me feel happy, positive and creative but shares this positivity to my customers.

In colour psychology, the colour meaning for yellow revolves around sunshine. It evokes feelings of happiness, positivity, optimism, and summer. (I think of daffodils and the yellow Calla Lilies in my wedding bouquet). I intuitively chose yellow for my logo design colour palette to represent my brand. 

Interesting to consider the golden arches of McDonalds brand are yellow. Evoking feelings of happiness and warmth as you tuck into that cheeseburger!

Sio Design offers a range of graphic design services including logo, brochures, flyers, video editing, apparel design, business card design. 

Red colour psychology means to capture attention. Red is associated with excitement, passions, energy, action and sometimes danger. 

Stands to reason that Coca Cola branding is red based and their marketing campaigns obviously trying to instill these emotions in their product. 

As I consider the colour psychology emotions associated with red they not only embody the personality of my husband the key designer of our business but also are the emotions and confidence in our expert design knowledge that we want our customers to feel about our services.

Colour Psychology - What colour represents your business?